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Advertising for HVAC, plumbing and electrical

We run your adsYou see the sold jobs

$990a month
at any ad spend
Get your free strategy Written for your service area in three business days

Advertising and reporting across the systems you already use

  • Google Ads
  • Local Services
  • Meta
  • GA4
  • HubSpot
  • Salesforce

Everything your marketing needs. One connected system for demand, creative, calls and sold revenue.

Every arrow opens the operating detail instead of pretending to be a link.

DemandFind the work already happening in your service area
RevenueSee which leads became sold revenue
CreativeBuild the ad around the job customers need
Managed reviewYour Lonta account lead handles every material decision
24/7 clarityAsk what is happening without waiting for a meeting
ReportingGenerate the report you need from the same account record

A measurable first target

Improve the economics by 30%. Measure it against the starting point.

We set the baseline before launch, choose the result that matters and show the gap every week. For most accounts that means cost per sold job, not lead volume.

A 90-day target agreed in the strategy, not a universal guarantee
Cost per sold job · example target90 days
Starting point$261Target$183−30%
BaselineDay 30Day 60Day 90
  1. 01
    Fix the measurement

    One call, booking and closed-won job stay one record.

  2. 02
    Cut demand you cannot serve

    Location, schedule and service filters follow dispatch reality.

  3. 03
    Separate jobs by economics

    Repair, replacement and project work receive different targets.

  4. 04
    Send sold work back

    Google and Meta learn from customers instead of every lead.

One account, every number connected

From click to sold job

One record follows the customer from the search term through the call and CRM. That lets the account optimize for revenue instead of platform conversions.

Inside the account
Sample HVACAustin, TX

1–30 April · Sample view — not client data

Platform conversions266
Qualified calls97
Sold jobs46
Sold revenue$50,690
Campaign performanceRanked by sold jobs
April
CampaignLeadsSoldCost / sold
Search · Emergency AC repair6321$196
Search · Furnace repair4112$241
Performance Max · Service area889$371
Meta · Spring tune-up offer744$413
Offline conversion import46 sold-job records

Matched to campaigns and returned to Google Ads at 05:40

Import complete
Lonta account-lead reviewRecommendation kept live

Add "ac repair cost austin" as an exact negative

2 booked, 2 closed, $1,680 · handled by Lonta

Fully managed, fully visible

We do the work. You can inspect every move

There is nothing for you to operate. Read every completed action, ask the account assistant at any hour and generate the report you need from the same source record.

Live account activityToday
  1. Account check

    Overnight delivery check. Four campaigns, eleven ad groups, 214 keywords. Spend pacing within 6% of plan, no disapproved ads, no ad group sitting at zero impressions. Nothing to flag.

  2. Account check

    Offline conversion import ran at 05:40. Nine sold-job records moved from your CRM into Google Ads, none rejected. The import has not skipped a day in 26 days.

  3. Account check

    Search-term review. 1,842 terms since Friday, 63 of them with three or more clicks. Nineteen read as irrelevant. Each one queued with a note on the demand it would block if we have read it wrong.

  4. Lonta decision

    Two of the nineteen rejected. “ac repair cost” is a price query, and price queries are a buyer segment, not noise. “ac repair company reviews” is somebody checking you out before they call. Three clicks is not evidence either way. Both stay live, flagged for a second look at forty clicks.

Account assistantAvailable 24/7

What changed since yesterday?

Four updates went live. The largest was a service-area cut after 7 calls outside dispatch coverage.
Activity log · 4 recordsCall report · 7 records
ReportsGenerated from live records
Ready nowWeekly owner brief4 changes · 12 sold jobsOpen
Apr 30Monthly performance review$50,690 sold revenueOpen
UpdatedCall attribution97 qualified callsOpen
AI answers from the account at any hour Your Lonta lead owns judgement, budget and execution Every answer links to its source

From click to money

Revenue attribution

A phone call is not a result. Lonta listens for intent, connects the booking to the CRM and sends the closed-won value back to the ad platform.

Inside the account
Call record · Tue 08:52ac repair cost austin

Sample view — not client data

Answered call4m 12s

Customer The AC stopped cooling this morning. Can somebody come today?

Dispatcher Yes. I can have a technician there between noon and two.

Intent detectedEmergency repair
Work bookedSame-day
AC repair
Service window
12:00–2:00 PM
Source
Google Search
Status
Technician dispatched
CRM closed-won$840

Collected revenue

Sent to Google Ads
Offline conversion · matched
Answered · qualified · bookedSold · $840
Rang 0m 41s · no answerRevenue · $0

One creative system

The full ad fits. The reasoning stays beside it.

Choose a concept to see the complete placement, the approved promise and the decisions behind the layout.

Mesquite Ridge Air Conditioning sample ad shown in fullSample creative · invented business
See the decisions behind every sample

Connected by design

One layer between demand and revenue. Your systems remain the source of truth.

Lonta reads the ad platforms, call records, analytics and CRM, then returns sold-job outcomes and approved changes.

No forced CRM migration
Google AdsLocal ServicesMetaGA4HubSpotSalesforceGoHighLevelGA4Call trackingWork alerts
Lonta

Choose a connection path. Start with access, use an existing system or connect a custom workflow.

We use Google Ads and ServiceTitan. Can you work with that?

Yes. We start read-only and map the sold-job field together.
Access mapped · read-only

Start without code

Share account access and map the CRM outcome on one working session.

Google AdsLocal ServicesMetaGA4SalesforcePipedriveHubSpotGoHighLevel

Use an existing integration

Keep the platforms already present in your marketing and sales stack.

1 const lonta = require('lonta')
2
3 await lonta.revenue.send({
4  status: 'closed_won',
5  value: 84000
6})

✓ Matched to campaign

Connect a custom workflow

Send revenue events from a proprietary CRM without replacing its operator view.

A fair fee for accountable work

Your media budget does not make our work proportionally harder. So our fee does not grow with it.

$990flat each month · every included channel
0%of your media budget taken as our fee

Software absorbs repetitive reading, sorting and report assembly. People still own strategy, creative claims, budget and the final decision. We pass the efficiency to you instead of billing for hours nobody had to spend.

  • No percentage of media spend
  • No channel or location surcharge
  • Accounts and billing stay in your name
  • Cancel any time
Change the monthly media budget$12,000
$8k$30k$50k$75k
Example percentage contract12% of spend$1,440
Lonta managementFlat fee$990
Difference in this exampleA comparison against a hypothetical 12% agreement, not a market-average claim$450 less
See the plan before you payWe write the first 90-day target for your service area in three business days
Get your free strategy

After access

The first sixty days

Week one gets the account live. Day thirty produces the first written review. Day sixty measures the account against what we promised before access.

Inside the account
01Week 1

Your account is ours to run. We build the offers, rewrite the ads, fix the tracking and get the first campaigns live. Nothing on your desk except the login.

02Day 30

First written review, built from your ad accounts and your CRM rather than from our dashboard. It names one thing we got wrong.

03Day 60

We measure the account against what we wrote down before we started. If it is not working we say so in writing, with the number, and we do not ask you to run it longer.

Week 1Day 30Day 60Written result review

Free strategy

See what we would change before you pay us

Built for your market, accounts and service area. No card and no sales call required.
Account strategyThree business days
01

Demand and service areaWhere high-intent searches appear and what the current pages promise

02

Measurement gapsWhich calls and sold jobs cannot currently reach the report

03

First thirty-day planWhat to keep, stop, rebuild and test first

Where the strategy gets sent

So we can see what your customers see

This sets the testing pace in the strategy. There is no minimum.

A good callback window or the first problem you want us to look at

We do not ask for a card and we do not need a call. Read-only access only, and the findings are yours whether or not you hire us.

Questions

Before you hand us access

What is a flat-fee marketing agency?

A flat-fee marketing agency charges one fixed management fee instead of taking a percentage of advertising spend. Lonta AI charges $990/month to plan, build, run and report on Google Ads, Local Services Ads, Meta, SEO, landing pages and ad creative for US home service companies. The fee does not rise when the advertising budget rises. Media spend is separate and is paid by the client directly to Google, Meta and other platforms on the client's own payment method. The purpose of the model is simple: recommending less spend or turning off a weak campaign does not reduce the agency's fee.

What does an HVAC marketing agency do?

An HVAC marketing agency builds demand, captures high-intent searches and connects advertising to booked and sold work. That normally includes Google Search, Local Services Ads, Meta advertising, landing pages, call tracking, conversion setup and local search visibility. Lonta AI also listens to and scores inbound calls and matches them to the client's CRM. This lets the monthly report show which campaigns produced sold jobs and booked revenue, rather than stopping at form fills or phone-click events. The same approach is used for plumbing and electrical service companies.

How is Lonta AI different from an AI marketing tool?

Lonta AI is a fully managed marketing service, not software the client has to operate. Software handles repetitive volume work such as reading search terms, checking pacing, transcribing calls and drafting variations. A Lonta account lead reviews the account, decides what to test or stop and executes the work inside agreed budget guardrails. Every change is recorded with a reason, timestamp and owner. The client receives finished campaigns, pages, creative and reporting rather than recommendations to implement.

What is included in the monthly fee?

The monthly management fee covers Google Ads, Local Services Ads, Meta advertising, SEO and AI-search visibility, website and landing-page work, ad creative, call scoring connected to the CRM, weekly account changes, a monthly written review and the change log. There is no separate tier for adding another included channel or location. Advertising spend, paid third-party software and on-location video production are separate because those costs are paid to other providers or require a physical crew.

Is there a minimum advertising budget?

No. Lonta AI accepts businesses that are not running ads yet and does not require a minimum media budget. A smaller budget produces fewer clicks and calls, so it can take longer to collect enough information for a reliable decision. That trade-off is written into the free strategy before the business pays anything.

Who owns the ad accounts, website and creative?

The client does. Advertising accounts stay under the client's email, billing and payment method. The website stays on the client's domain and hosting, with source files in a repository the client owns. Tracking, audiences, keyword lists, call recordings, CRM data and creative source files remain in the client's systems. Lonta AI receives the access needed to do the work and removes that access when the engagement ends.

Does Lonta AI guarantee a 30% improvement?

No agency can honestly guarantee the same lift for every account. Lonta AI uses a 30% improvement as a measurable first target when the baseline and available demand make it credible, normally against cost per sold job over the first 90 days. The free strategy names the starting metric, the target and the constraints before work begins. Progress remains visible in the account, and the day-60 review states whether the plan is ahead, behind or blocked rather than replacing the target with a more flattering metric.

Can a client ask the Lonta AI account assistant questions at any time?

Yes. The account assistant is available 24 hours a day and answers from the client's campaign data, call records, activity log and reports. Its answers link back to the source records. The assistant is for visibility, not account operation: Lonta's account lead owns material decisions and completes the work for the client.

We’ll write the plan for your service area

Six sections within three business days. You do not need an active ad account; if you have one, read-only access is all we ask for.

We do not ask for a card and we do not need a call. Read-only access only, and the findings are yours whether or not you hire us.

Would rather write to a person? [email protected]